Hope for the best, prep for the worst
Thanks to the reality TV program Doomsday Preppers and notorious conspiracy theorists like Alex Jones, the concept surrounding consumer staples stocks aligned with the principles of a prepper portfolio may arouse chuckles, if not ridicule. I get it. The whole idea of prepping has been characterized under the framework of buffoonery.
Of course, that might be because that’s what “they” want you to think! In all seriousness, though, the prepper portfolio is no laughing matter. According to information broadcasted in a CBS News program, it’s possible that around 15 million Americans represent active preppers. So, by that logic, consumer staples stocks geared toward the firearms industry may be lucrative.
Also, we think of preppers in the most extreme context. In reality, hundreds of millions of Americans acquire readiness gear to survive all kinds of natural (and unnatural) disruptions. Such a mass of humanity will almost certainly carry a significant economic impact.
You’re not laughing much now, are you? Given our newfound respect, below are consumer staples stocks to buy to build the perfect prepper portfolio.
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