November 4, 2020

10 Consumer Stocks for a Reliable Portfolio

 

These 10 consumer stocks provide an attractive mix of offense and defense

 


Two years ago, I recommended a group of seven consumer stocks I thought investors should be buying. As it turns out, I may be on to something.

 

Between April 26, 2018 and June 23, 2020, my seven picks averaged a cumulative return (excluding dividends) of 73.3%, more than four times the performance of the S&P 500 over the same period. If you take out the best return, from Lululemon (NASDAQ:LULU) which was up 203.7, and the worst return, from Keurig Dr. Pepper (NYSE:KDP) which was up 10.7%, you get an average of 42.7%. That is still more than double the index.

 

Now, there’s no denying it feels good to see those kinds of long-term returns, but the test of any investor’s mettle is whether they can repeat those gains on more than one occasion.

 

In other words, did I get lucky? Or do I have a knack for finding stocks that stand the test of time? I like to think it’s the latter. That is why I want to try again.

 

Rather than pick 10 consumer stocks I think will do well over the next two years, I’ll divide my selections in half, picking five consumer staples stocks and five consumer discretionary stocks. To help with the process, I’ll choose stocks from the top 25 holdings of the largest ETFs by total net assets.

 

 

For consumer staples, that would be the Consumer Staples Select Sector SPDR Fund (NYSEARCA:XLP). For consumer discretionary stocks, the top ETF is the Consumer Discretionary Select Sector SPDR Fund (NYSEARCA:XLY).

 

With that in mind, here are the top 10 consumer stocks to buy now. My consumer staples recommendations lead the list.

 

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