This week I'm seeking a prestigious and long-term
dividend-paying stock from the consumer cyclical sector.
That cyclicals sector includes twenty-eight industries
ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department
Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes,
Restaurants, Rubber, Recreational Vehicles, Plastics, Textiles, and all such
consumer aimed enterprises.
Today I'm reviewing a large-cap restaurant firm named
Starbucks Corporation. Its trading ticker symbol is SBUX.
Starbucks Corp is the roaster, marketer and retailer of
specialty coffee. Operating globally, it sells a variety of coffee and tea
products. It sells goods and services under brands including Teavana, Tazo, and
Seattle's Best Coffee.
The company operates in four segments: Americas; China/Asia
Pacific; Europe, Middle East, and Africa; and Channel Development. Its stores
offer coffee and tea beverages, roasted whole bean and ground coffees,
single-serve and ready-to-drink coffee and tea products, and food and snacks.
The company also licenses its trademarks through licensed
stores, and grocery and foodservice accounts. It offers its products under the
Starbucks, Teavana, Tazo, Seattle's Best Coffee, Evolution Fresh, La Boulange,
Ethos, Frappuccino, Starbucks Doubleshot, Starbucks Refreshers, premium Tazo,
and Starbucks VIA brand names.
As of July 26, 2018, the company operated 28,720 stores.
Starbucks Corporation was founded in 1971 and is based in
Seattle, Washington.
I use three key data points to gauge the value of any
dividend equity or fund like Starbucks Corporation (SBUX):
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