September 3, 2018

General Mills' Major Acquisition and Dividend Freeze: What Dividend Investors Need to Know


General Mills (GIS) is a consumer food giant with numerous well-known brands such as Cheerios, Betty Crocker, Yoplait, Pillsbury, Nature Valley, Old El Paso, and Haagen-Dazs.

Despite its impressive product portfolio the company's stock has been very disappointing, losing 10% over the past year while the S&P 500 has returned close to 20%.

General Mills has made some fundamental changes to its business model in an effort to adapt to changing consumer tastes which have pressured growth for many packaged food giants.

Earlier this year the firm made a major acquisition and announced a dividend freeze (not a cut) that snaps a 13-year dividend growth streak.


Let's take a closer look at what investors need to know about this company's challenges, plans for the future, and most importantly whether or not it appears to remain a dependable long-term dividend growth stock.




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