The first Starbucks (SBUX) location opened in 1971, and the
company has since grown to become the world’s largest coffee purveyor with just
over 28,000 stores in more than 75 countries. Starbucks stores sell not just
premium coffee but also tea, packaged coffee, juices, bottled water, pastries,
and various lunch items.
In addition, the company licenses several of its products,
which are available in supermarkets and stores, and sells through other
up-and-coming brands such as Teavana, Tazo, Seattle’s Best Coffee, Evolution
Fresh, La Boulange, and Ethos.
In its most recent fiscal year, the vast majority of
Starbucks’ sales came from the company’s namesake, company-owned stores.
- Company-owned stores: 79% of revenue (growing
5% a year)
- Licensed stores: 11% of revenue (growing 9% a
year)
- Consumer packaged goods: 10% of revenue
(growing 3% a year)
By geography, Starbucks generated 70% of its revenue last
year in the Americas (U.S., Canada, Latin America); 13% in China / Asia
Pacific; and 5% in Europe, Middle East, and Africa. The remaining 12% of
revenue was related to channel sales of Starbucks’ products and other business
segments.
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