Over the last two years, McDonald's Corporation (NYSE:MCD)
has unleashed a stream of turnaround-related activities. The world's largest
burger chain has simplified its menu while introducing all-day breakfast,
closed underperforming stores, infused social consciousness into its brand,
trimmed costs, streamlined its decision-making structure, and revised its
reportable divisions.
Next up is an anticipated return to bona-fide growth, at
least according to the "long-term global growth plan" McDonald's
presented during its annual investor day earlier this month.
The plan consists of three major operational initiatives
which themselves rest on three "strategic pillars." Taking a cue from
the company's breakfast menu tweak last year, known as All Day Breakfast 2.0,
we can think of this plan as a blueprint for a post-turnaround McDonald's 2.0.
In this two-part article series, we'll look at both the
stated plan and the financial model behind it, to see if McDonald's is primed
for both sales and profit resurgence.
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