January 17, 2017

Coca-Cola’s Growth Potential & Market Share


Coca-Cola (KO) is the gold standard in the beverage industry.

The company is the largest seller of non-alcoholic beverages in the world.

Coca-Cola operates a tremendously strong business model. This is evident in their dividend history.

With 54 years of consecutive dividend increases and counting, Coca-Cola is a Dividend Aristocrat (25+ years of rising dividends) and a Dividend King (50+ years of rising dividends).
Coca-Cola is one of 18 businesses with 50+ years of consecutive dividend raises. Click here to download your free detailed Dividend Kings Excel Spreadsheet so you can see other businesses with strong and durable competitive advantages like Coca-Cola.

This level of dividend growth would not exist unless the company operated a recession resistant business model with distinct competitive advantages and a wide economic moat.

That being said, there are some that believe that Coca-Cola’s best days are behind it. Soda sales have dropped for 11 straight years. Fiscal 2015 fanned this flame, as investors watched total revenues fall 4% and operating profits drop by 10%.

In short, many believe that Coca-Cola is on the decline. This is not the case.

In fact, the company still has plenty of room to grow. The beverage industry is expected to increase by $300 billion between 2015 and 2020, and the company continues to hold dominant market share.


This article examines Coca-Cola’s growth potential and market share in detail.


Source: TalkMarkets

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