Sometimes, setting your sights on the moon can be a waste of time and money, and lead to lost opportunities
It’s no longer a real secret that Cisco Systems, Inc. (NASDAQ:CSCO) is on the defensive in the router/switching market — a market that thrust Cisco to the head of the class in the late 90’s, and a market that Cisco still mostly dominates. On the flipside, investors more than a little familiar with CSCO stock also know the company’s newest priority isn’t the kind of heavy-hitting revenue generator its networking wares used to be.
That new focus? Software, and the Internet of Things in particular … a party to which Cisco showed up late, and an arena that it still doesn’t look like it’s perfectly ready to compete in compared to other players like General Electric Company (NYSE:GE).
Fear not, however. Not only is Cisco equipped well enough to remain relevant in a future where IoT is everything, some subtle clues recently dished out by key executives suggests the company “gets it” to a far greater degree than anyone’s giving it credit for.